School of Business
O'Hair, Shelby R., "The Realm of the Red Queen: Facing Change in the 21st Century" (2007). Senior Honors Theses. 194.
Change in the 21st century occurs at an accelerated pace. American companies who wish to remain competitive in the emerging world market must change the way they face their respective industries and ultimate consumers. The primary drivers that propel this change are global competition, new technologies, and the constricting labor market. In order to face these challenges, survivors are embracing the idea of becoming “learning companies” as defined by Peter Senge This case study follows O’Hair Shutters, Ltd. as the company faces change with other likeminded businesses adapting to survive.