Sports equipment manufacturing is an estimated $13.5 billion industry that is continually growing worldwide. Head, N.V. (N.V. stands for Naamloze Vennootschap which is the Dutch terminology for a public limited liability corporation) is one of the leading manufacturers and marketers in the sports equipment industry focused on developing and producing innovative, high quality and technologically advanced Alpine skiing and snowboarding equipment, racquet sports equipment and diving equipment.
The following thesis will provide an analysis of the sports equipment industry, including a competition analysis, and a discussion of the driving economic forces and key success factors in the industry. This is followed by a company analysis on Head, N.V. (from here on Head) including an evaluation of its current business strategies and a SWOT (strengths, weaknesses, opportunities, threats) analysis. In the final section, some strategic and managerial recommendations will be offered for Head's future success.