How to Host a Successful Book Launch
The first step to ensure a successful book launch is to choose the right venue for your book and your audience. For me, the perfect venue was my campus bookstore since I knew a large part of my first readers would be my students. Fortunately, my campus bookstore is a part of a national chain and brought considerable corporate experience and resources to the event. However, even if your book launch is not in such a setting or with a ready-made audience as I had, perhaps some of the steps I took (and some of the things I watched the bookstore do) to make my book launch exceed my best expectations can be useful in other types of venues and circumstances.
Prior, Karen, "How to Host a Successful Book Launch" (2013). Faculty Publications and Presentations. 154.