School of Education
Doctor of Education (EdD)
Primary Subject Area
Education, Higher; Education, General; Education, Sociology of; Education, Technology; Mass Communications; Black Studies
African American, Cognitive Load Theory, Facebook, Multitasking, Social Media
Communication | Communication Technology and New Media | Education | Educational Assessment, Evaluation, and Research | Gender, Race, Sexuality, and Ethnicity in Communication | Race and Ethnicity
Brubaker, Eric, "The Relationship Between Facebook™ Activity and Academic Performance Among African American Students" (2013). Doctoral Dissertations and Projects. 664.
This non-experimental, regression study examined the relationship between FacebookTM activity and academic performance for an African American sample population. The study was conducted at a large, four-year, private university in the Mid-Atlantic. All undergraduate, African American students enrolled in the College of General Studies, School of Health Sciences, and School of Education comprised the sample population. Volunteer participants completed a FacebookTM Activity Survey, which is an instrument used to collect semester grade point averages (GPAs), time-use of FacebookTM, multitasking information, type of FacebookTM activities, and demographic information. The results of the survey were analyzed using hierarchical multiple regression statistics. The analysis showed the strength of the relationship between the predictor variables (average daily minutes of using FacebookTM, demographic data, academic data, daily minutes of multitasking, and types of FacebookTM activities used while multitasking) and the criterion variable (semester GPA). The results of the study suggested that FacebookTM activities did not have a statistically significant contribution on the participants' semester GPAs.