Developing an effective strategy is an important part of the marketing process. However, the implementation of that strategy is equally important. This paper will focus on a few of the details of the marketing process that help move the product or service from manufacturing to the hands of the consumer. The ability to effectively advertise the product or service and facilitate the delivery of the product or service on a global scale presents unique challenges to the marketing executive. Discussion of these challenges and potential solutions are presented in this paper.
Rawls, Kevin L., "Global Distribution and Advertising" (2008). Faculty Publications and Presentations. Paper 5.