Effective Outreach Strategy and Programs in Higher Education

Author(s)

Kimberly Byrd, Liberty UniversityFollow
Wendy Achilles
Jaclyn Felder-Strauss
Paul Franklin
Joan Janowich

Document Type

Article

Disciplines

Education | Educational Assessment, Evaluation, and Research | Educational Psychology | Student Counseling and Personnel Services

Comments

Published in The Journal of Business Leadership, Fall (2011). 88-95.

Abstract

Outreach programs have been implemented in higher learning institutions to increase student retention and satisfaction. The challenges of outreach can increase when students are in an online environment. Online students do not have physical contact with their instructor and classmates and this can cause students to feel isolated and discouraged. Online higher learning institutions can approach outreach at various levels: no formalized outreach program for instructors, a formalized outreach program for instructors incorporating required outreach periodically throughout the course for at risk students, or a formalized outreach program for instructors incorporating weekly outreach throughout the course for at risk students. The following research provides insight into each of these approaches and how each program can impact student retention and success.

Recommended Citation

Byrd, Kimberly; Achilles, Wendy; Felder-Strauss, Jaclyn; Franklin, Paul; and Janowich, Joan, "Effective Outreach Strategy and Programs in Higher Education" (2012). Faculty Publications and Presentations. 18.
https://digitalcommons.liberty.edu/busi_fac_pubs/18